Sales Psychology

How to choose the most impactful images for your email marketing

How to choose the most impactful images for your email marketing – using psychology?

Email Design

A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that.

It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to.

How to choose the most impactful images for your email marketing – using psychology? Read More »

Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 3. Turn Features Into Benefits!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Features Into Benefits! 🛁➡️🛀

Email Copywriting

Do you want people to listen to you and follow your CTAs?

Just give them a reason why.

How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product?

Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Features Into Benefits! 🛁➡️🛀 Read More »

Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 2. Boost Credibility!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 2. Boost Credibility! 💯

Email Copywriting

Hello business people!

Here I am with Chapter 2. of this pocket series on how to write more honest and credible email copies that can help you to increase sales.

In the last chapter, I explained why it’s a huge own goal (probably even bigger than this one – https://www.youtube.com/watch?v=ZAc8JooS3MY) to use some cliche phrases describing your products or services and trying to look more exceptional. ⚽

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 2. Boost Credibility! 💯 Read More »

Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 1. Cut Bullshit Phrases!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 1. Cut Bullshit Phrases! 💩

Email Copywriting

Gibberish marketing talk is hard to avoid. Most sales emails are full of it.

Just a bit of sleaziness hides into your copy without you realizing it. Cliches sneak inside your emails just because you couldn’t find the right words.

How can you eliminate these marketing nonsenses and write some honest copy that actually sells?

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 1. Cut Bullshit Phrases! 💩 Read More »

Abandoned Cart Flow

Abandoned Cart Statistics

Email Automation

The Shocking Truth and How To Solve It

I should start from the basics like „What is cart abandonment?” but I know that a lot of the readers are probably perfectly aware what does it mean.

So for the old-timer eCommerce people, I would recommend jumping straight to the section where I speak about the stats!
 ⬇️

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4 Tips To Crush On Black Friday And Cyber Monday For eCommerce Stores

4 Tips To Crush On Black Friday And Cyber Monday For eCommerce Stores

Email Marketing Strategy

It’s the beginning of November which means Black Friday and Cyber Monday are coming rapidly! 🏴

I hope everybody is waiting with some rock solid promotional strategy to get the maximum out of them.

Needless to say that these days are amongst the most profitable ones for any eCommerce business for the whole year. Last year, in 2017, American consumers spent almost $20 billion just online. 💸

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3 proven tricks to be more persuasive in your sales email copies

3 Proven Tricks To Be More Persuasive In Your Sales Email Copies 🔥🔥

Email Copywriting

If you have an eCommerce store and doing email marketing

(if you are not doing then you are leaving a 10 to 30% extra revenue on the table but that’s another story for another time)

here are three useful tips to improve your CTOR! Imagine that you have a well-segmented email list and a relevant offer to your audience. Actually, I hope that’s not just an imagination for you… 🤔

3 Proven Tricks To Be More Persuasive In Your Sales Email Copies 🔥🔥 Read More »