What We Do?
This is our success method for your eCommerce Business
We will setting up your email marketing system and automation in just 2 weeks!
Our done-for-you email marketing service offers a laid-back approach for business owners.
We cover everything for you from strategy conceptualization to technical implementation, so you don’t need to worry further dividing your focus with an extra business element.
What can you expect from us?
You will get full access to Maven Marketing LAB’s experience and knowledge. This experience and knowledge is the result of thousands and thousands of email sending, A/B testing and automation set up.
When email is done properly it can turn non-buyers into lifelong customers. With that in mind, you can expect an average of 10-30% revenue growth for your store.
Client Roadmap
1. Get to know each other
During our first strategy call we want to explore your business and how we can help to achieve your eComm goals.
2. Preparing for Battle
Setting up and integrating all the software tools and accounts that will be needed to move forward.
3. Where the magic happens
We are going to brainstorm and create your tailored email marketing strategy. About the design, the automation flows, the manual campaign action plan, everything…
4. Test, monitor and report
Besides the continuous campaign management, we will optimize every aspect of your email marketing and inform you regularly about the results.
5. Long term marketing is the best kind of marketing
We will segment, automate and further expand based on the data we gain. Taking everything under consideration, from purchase behavior to engagement rates. And continuously explore new possibilities to bring more revenue to the table.
Our Method
The 5 pillars of our strategy
Email Automation Flows
Automated email sequences triggered by specific customer behaviors. These strategically planned and written emails have a massive impact on sales numbers.
Weekly Manual Email Campaigns
Manually written and sent emails that focus on specific promotions, contents, holidays or other events. The number of weekly emails depends on the size and engagement level of your audience.
Precise segmentation and targeting
Email list segmentation which is based on the subscriber’s behavioral history, data analytics and email marketing best practices.
Email List Cleaning and Maintenance
Keeping up the list hygiene to increase deliverability and avoid bad IP reputation. Removing unengaged and inactive contacts and also optimizing the number of emails that each contact can get weekly.
A/B testing and Optimisation
Systematically split testing every aspect of your email marketing campaigns and automation. Subject lines, timing, email copies, CTAs, design elements, etc.
Email Automation Flows
Welcome Flow
This email sequence is helping in customer acquisition. Most of the time, it’s triggered by a lead generation event, for example, a sign up through a popup form. We engage these potential buyers to turn them into actual customers.
Abandoned Cart Flow
The average cart abandonment rate of eComm stores is 70%. The goal of this sequence is to reduce that number massively and make customers from those people who otherwise would leave your webshop forever.
Browse Abandonment Flow
There are people who are continuously coming back to your site and checking certain products regularly, yet they are not ready to purchase. The aim of this flow to target these people and push them to make a buying decision.
Post-Purchase Flow
This email sequence will build trust and engagement toward your brand. The goal is to start a relationship with your first-time buyers and increase their customer lifetime value.
VIP Flow
There are a lot of different versions of VIP flows, like repeat purchasers or high-value customers, etc. These people are making up your main customer base so it’s really important to treat them special. They should be rewarded so you can maintain their loyalty.
Customer Winback Flow
This series reaches out to customers who didn’t make a second or third purchase for a while. Rebuilding the relationship with them is a really cost-effective way to generate some extra sales.
Custom Flows
Every store and every audience is a little bit different, so as the needs and goals of our clients. If there is a good chance or opportunity where we see some potential extra revenue, we are always ready to set up special, custom-tailored email sequences as well.
We only use the best of the best’s
Maven Marketing LAB has proven expertise with leading marketing tools.
FREE 30 Min Strategy Call
Contact us today for a free 30 min strategy call!
Discover how we can help you to increase the revenue and ROI of your eComm store with email marketing.