Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart.
I wrote this article for anyone that wants to learn how to get started and maximize their chances for success right out of the gate.
5 Abandoned Cart Email Best Practices To Recover Lost Purchases 🛒 Read More »
Let’s start with a question! ❓
Who is more willing to purchase from your eCommerce store?
1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your email list
The traditional answer to this question is the “1.”— after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into a customer.
The Basics of the Welcome (Pre-Purchase) Email Sequence Read More »
Email marketing today looks a lot different from email marketing in 1978 when the first mass email went out.
And with customer expectations and technological solutions increasing, it’s continuing to change.
That’s why 2020 and the next few years could be both exciting and challenging for eCommerce stores.
How eCommerce Email Marketing will change in 2020?🚀 Read More »
How to create a Call to Action that works?
Every email has a purpose.
And every marketer and online business owner understand the importance of getting people to interact with their email campaigns.
The only way to accomplish that purpose is by getting your subscribers out of their inbox and guide them to your landing page.
A Short Guide To Email CTAs 📕 Read More »
Do you want people to listen to you and follow your CTAs?
Just give them a reason why.
How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product?
Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.
Hello business people!
Here I am with Chapter 2. of this pocket series on how to write more honest and credible email copies that can help you to increase sales.
In the last chapter, I explained why it’s a huge own goal (probably even bigger than this one – https://www.youtube.com/watch?v=ZAc8JooS3MY) to use some cliche phrases describing your products or services and trying to look more exceptional. ⚽
Gibberish marketing talk is hard to avoid. Most sales emails are full of it.
Just a bit of sleaziness hides into your copy without you realizing it. Cliches sneak inside your emails just because you couldn’t find the right words.
How can you eliminate these marketing nonsenses and write some honest copy that actually sells?
The Shocking Truth and How To Solve It
I should start from the basics like „What is cart abandonment?” but I know that a lot of the readers are probably perfectly aware what does it mean.
So for the old-timer eCommerce people, I would recommend jumping straight to the section where I speak about the stats! ⬇️
Abandoned Cart Statistics Read More »
It’s the beginning of November which means Black Friday and Cyber Monday are coming rapidly! 🏴
I hope everybody is waiting with some rock solid promotional strategy to get the maximum out of them.
Needless to say that these days are amongst the most profitable ones for any eCommerce business for the whole year. Last year, in 2017, American consumers spent almost $20 billion just online. 💸
4 Tips To Crush On Black Friday And Cyber Monday For eCommerce Stores Read More »
If you have an eCommerce store and doing email marketing
(if you are not doing then you are leaving a 10 to 30% extra revenue on the table but that’s another story for another time)
here are three useful tips to improve your CTOR! Imagine that you have a well-segmented email list and a relevant offer to your audience. Actually, I hope that’s not just an imagination for you… 🤔
3 Proven Tricks To Be More Persuasive In Your Sales Email Copies 🔥🔥 Read More »