By MICHAEL S
Let’s start with a hard question…
What differentiates the most successful company’s Email Strategy from the rest?
It’s Email Automation.
Okay, you are right – the answer was in the title actually so it wasn’t that hard…
But my point is, that statistic shows that webshops with greater annual revenue have a greater percentage of their revenue coming from emails! 📊
A well-implemented email marketing strategy can increase your store’s revenue with an average of 10 – 30%!
But why Email Automation is so important? Why regular Email Campaigns are not enough anymore?
Because automated emails outperforming regular emails with light years! ⚡
Let’s look at the numbers:
Email Automation flows have 165% higher open rates, 1558% higher conversion rates and 1361% higher $/recipient than regular emails! (These are the stats of Klaviyo)
But why these automations are so important and how can they achieve this level of success?
The answer is laying in their operation.
Email Automations are a number of pre-set emails that are automatically triggered by a custom behavior.
And that’s the key! It’s a reaction to a pre-determined action. ✅
In that way, your messages can be highly personalized and tailored for any kind of specific situations. And we all know how powerful is when you know what your customers want or what they are doing and you can give a proper response to that.
Just to mention a few examples (you may heard about a few or all of them):
1️⃣ A welcome series, to greet customers after they first provide their email address.
2️⃣ Abandoned cart emails, to invite customers to complete an interrupted purchase.
3️⃣ Winback emails, to re-engage people who made a purchase a long time ago.
Emailing is living its renaissance now. ⚜️
Facebook and Adwords advertising are getting more and more saturated and expensive. And their ROI is just getting lower and lower. 📉
Emailing and email automation can’t redeem them but it can raise your overall ROI on your marketing budget.
It can also increase your Customer Lifetime Value which is substantial in this overcrowded market. 😎
And it can give you some valuable time with your customers to create a relationship with them. It’s really not the same when they are seeing one of your ad for 3 sec so you need to be as brief and straight to the point as possible.
You can generate trust if you provide them the right content regularly and you can also get to know more about their habits which is a really useful asset to create more engagement and income.
The biggest takeaway from this, to stay competitive in the eComm business in 2019 as well, that it’s crucial to start and level up your emailing and especially your email automation. 🔝📧
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