Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart.
I wrote this article for anyone that wants to learn how to get started and maximize their chances for success right out of the gate.
5 Abandoned Cart Email Best Practices To Recover Lost Purchases 🛒 Read More »
TOP 5 BEST PRACTICES FOR ECOMMERCE STORES
Pop-ups are used on almost every website nowadays. But let’s admit it: they are hard to love. They are often synonymous with being interrupted and spammed.
The reason this method is controversial is that pop-ups can both improve and worsen the user experience.
How To Create Great Pop-Ups For Lead Generation 🙌 Read More »
Let’s start with a question! ❓
Who is more willing to purchase from your eCommerce store?
1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your email list
The traditional answer to this question is the “1.”— after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into a customer.
The Basics of the Welcome (Pre-Purchase) Email Sequence Read More »
The relationship between consumers and brands is vital, but it’s also changing faster than ever before.
Making a purchase takes more time for a buyer than it has in the past, as that process now includes self-education and a need to build trust with the company they are looking to buy from.
How lead nurturing can help your eCommerce store?🤱 Read More »
A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that.
It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to.
How to choose the most impactful images for your email marketing – using psychology? Read More »
Ecommerce stores are facing challenging times as the economic impact of Coronavirus starts to bite.
Businesses are looking more carefully at budgets, making sure they can squeeze every penny of profit out of their investments, and looking for the most cost-effective way to deliver their products….
A Short Guide On How To Prepare Your Email Marketing For Coronavirus 💊📧 Read More »
Email marketing today looks a lot different from email marketing in 1978 when the first mass email went out.
And with customer expectations and technological solutions increasing, it’s continuing to change.
That’s why 2020 and the next few years could be both exciting and challenging for eCommerce stores.
How eCommerce Email Marketing will change in 2020?🚀 Read More »
The Shocking Truth and How To Solve It
I should start from the basics like „What is cart abandonment?” but I know that a lot of the readers are probably perfectly aware what does it mean.
So for the old-timer eCommerce people, I would recommend jumping straight to the section where I speak about the stats! ⬇️
Abandoned Cart Statistics Read More »
Since eCommerce is crushing it and the more and more people is trying to get on the eComm Train, customer loyalty is becoming one of the main determinants of success. 🚂
How may we know that?
Just check this simple example. If we are comparing, the effectiveness of emailing to an external base, with doing the same with current customers, the results are eye-catching.
The key success factor in 2019’s eCommerce: Loyalty Read More »
I want to give a short review on how to improve your email deliverability rates really fast. 📈
I know, from experience, that landing in the spam folder is a big headache for a lot of eComm stores and other online businesses who are using email marketing regularly.
ISP filters scan every aspect of your email to detect spam-like content, including header, subject line, content or images. They check where your emails are coming from and your previous email history as well. 📧
An Easy Way To Avoid Spam And Promotional Folders 🛑 Read More »