Let’s start with a question! ❓
Who is more willing to purchase from your eCommerce store?
1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your email list
The traditional answer to this question is the “1.”— after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into a customer.
The Basics of the Welcome (Pre-Purchase) Email Sequence Read More »
A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that.
It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to.
How to choose the most impactful images for your email marketing – using psychology? Read More »
Email marketing today looks a lot different from email marketing in 1978 when the first mass email went out.
And with customer expectations and technological solutions increasing, it’s continuing to change.
That’s why 2020 and the next few years could be both exciting and challenging for eCommerce stores.
How eCommerce Email Marketing will change in 2020?🚀 Read More »
With the bunch of available digital marketing channels nowadays, it’s reasonable to ask, is email marketing still a valuable part of your revenue boosting strategy?
The answer is most certainly, yes! 👍
It doesn’t matter how many new digital marketing tactics and platforms arise, email marketing remains one of the best ways to reach and engage your target audience.
What is the ROI of Email Marketing?💲 Read More »
Gibberish marketing talk is hard to avoid. Most sales emails are full of it.
Just a bit of sleaziness hides into your copy without you realizing it. Cliches sneak inside your emails just because you couldn’t find the right words.
How can you eliminate these marketing nonsenses and write some honest copy that actually sells?
Since eCommerce is crushing it and the more and more people is trying to get on the eComm Train, customer loyalty is becoming one of the main determinants of success. 🚂
How may we know that?
Just check this simple example. If we are comparing, the effectiveness of emailing to an external base, with doing the same with current customers, the results are eye-catching.
The key success factor in 2019’s eCommerce: Loyalty Read More »
If you have an eCommerce store and doing email marketing
(if you are not doing then you are leaving a 10 to 30% extra revenue on the table but that’s another story for another time)
here are three useful tips to improve your CTOR! Imagine that you have a well-segmented email list and a relevant offer to your audience. Actually, I hope that’s not just an imagination for you… 🤔
3 Proven Tricks To Be More Persuasive In Your Sales Email Copies 🔥🔥 Read More »