How lead nurturing can help your eCommerce store?🤱

The relationship between consumers and brands is vital, but it’s also changing faster than ever before.

Making a purchase takes more time for a buyer than it has in the past, as that process now includes self-education and a need to build trust with the company they are looking to buy from.

According to Gleanster Research, 50% of the traffic/leads you generate are qualified, but not ready to buy right now! 🚫

One way to turn leads into conversions is through lead nurturing.

By developing a lead nurture strategy and implementing it with the right marketing automation processes will allow you to establish and maintain long-term relationships with buyers, which creates consistency in buyer interest and ultimately builds loyalty and advocacy for your brand.

It can be the key differentiator between the top-performing stores and the ones closing down their business…

Here are a few stats (99 Firms) to show you why Lead Nurturing is a must:

– 4 out of 5 new leads never translate into sales.
– Nurtured leads make 47% larger purchases than those who buy immediately.
– Email marketing and content marketing are the two most effective lead nurturing tactics.
– Marketing automation can result in a 2-3X increase in conversion rates of new leads.

If subscribers don’t feel as though a brand is investing in them, they’ll look elsewhere. These users need to be “nurtured” if brands want them to sell them their products.

Email is a great place to start. 📧

Email Marketing for lead nurturing allows your brand to stay in frequent communication with prospects, keeping you and your products top of mind. That way, when the prospect is ready to buy, they’ll go straight to you.

Email marketing, when done well, is remarkably effective: for every $1 spent, email marketing produces $44 ROI.

(Litmus, Campaign Monitor)

I collected a few techniques and methods you can follow to make email marketing your ultimate tool for lead nurturing to generate more revenue:

Half of the email marketers say email list segmentation is the most effective way to personalize lead nurturing.

Nurturing leads through email helps ensure the right message goes to the right people. For example, you can’t send a hard-selling promo email to someone who has just entered the marketing funnel.

Automating your email campaigns and sequences ensures you never miss an opportunity to reach out to a prospect and never miss a conversion.

Automation also allows you to track customer behavior, letting you see which of your prospects opened your email, who followed links to your website and how they behaved once they got there.

26% of users unsubscribe from mailing lists because of high frequency.

One of the key aspects of lead nurturing strategies is to figure out the right interval between sending emails. It has been found that 86% of consumers would like to receive emails at least monthly, while only 15% want them on a daily basis.

One of the most important lead nurturing email type you can find is the Educating email and the one that is most frequently sent out.

This email is where you should provide your lead with valuable information tailored to their interests.

Send your contacts blog post updates…webinar sign-ups…links to helpful resources…the list goes on and on.

Sending emails for those leads who you haven’t seen in a while.

The ones who expressed interest in your company and product at some point in time, but have since fallen off the radar a bit.

For eCommerce companies, this email can be sent out after the lead leaves a few things in their shopping cart but didn’t follow through and purchase anything. It can be sent even after they browse certain web pages. Or after not opening and clicking your emails for a while…

The point of these campaigns is to remind your leads what they are missing out on. A visual reminder is always powerful. Then give them an incentive to come back. Offer them a discount, free shipping or some giveaway as a gift.

Lead nurturing is a part of the sales and marketing process that no eCommerce store can afford to overlook in the age of intense competition and demanding customers.

With smarter, more effective lead nurturing strategies you can convert as many new leads into customers as possible, bringing in the maximum amount of revenue for your store.