Email Content

Email Content

The Basics of the Welcome (Pre-Purchase) Email Sequence

The Basics of the Welcome (Pre-Purchase) Email Sequence

Let’s start with a question! ❓

Who is more willing to purchase from your eCommerce store?

1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your email list

The traditional answer to this question is the “1.”— after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into a customer.

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How to choose the most impactful images for your email marketing

How to choose the most impactful images for your email marketing – using psychology?

A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that.

It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to.

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Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 3. Turn Features Into Benefits!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Features Into Benefits! 🛁➡️🛀

Do you want people to listen to you and follow your CTAs?

Just give them a reason why.

How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product?

Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 3. Turn Features Into Benefits! 🛁➡️🛀 Read More »

Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 2. Boost Credibility!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 2. Boost Credibility! 💯

Hello business people!

Here I am with Chapter 2. of this pocket series on how to write more honest and credible email copies that can help you to increase sales.

In the last chapter, I explained why it’s a huge own goal (probably even bigger than this one – https://www.youtube.com/watch?v=ZAc8JooS3MY) to use some cliche phrases describing your products or services and trying to look more exceptional. ⚽

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Email Copywriting Series - On How To Write Honest Copy That Sells - Chapter 1. Cut Bullshit Phrases!

Email Copywriting Series – On How To Write Honest Copy That Sells – Chapter 1. Cut Bullshit Phrases! 💩

Gibberish marketing talk is hard to avoid. Most sales emails are full of it.

Just a bit of sleaziness hides into your copy without you realizing it. Cliches sneak inside your emails just because you couldn’t find the right words.

How can you eliminate these marketing nonsenses and write some honest copy that actually sells?

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The key success factor in 2019s eCommerce Loyalty

The key success factor in 2019’s eCommerce: Loyalty

Since eCommerce is crushing it and the more and more people is trying to get on the eComm Train, customer loyalty is becoming one of the main determinants of success. 🚂

How may we know that?

Just check this simple example. If we are comparing, the effectiveness of emailing to an external base, with doing the same with current customers, the results are eye-catching.

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