Email Content
Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart.
I wrote this article for anyone that wants to learn how to get started and maximize their chances for success right out of the gate.
5 Abandoned Cart Email Best Practices To Recover Lost Purchases 🛒 Read More »
Let’s start with a question! ❓
Who is more willing to purchase from your eCommerce store?
1. Someone who’s been on your email list for a long time
2. Someone who has just signed up for your email list
The traditional answer to this question is the “1.”— after all, that person has had plenty of time to check out what you do and get “nurtured” from lead into a customer.
The Basics of the Welcome (Pre-Purchase) Email Sequence Read More »
The relationship between consumers and brands is vital, but it’s also changing faster than ever before.
Making a purchase takes more time for a buyer than it has in the past, as that process now includes self-education and a need to build trust with the company they are looking to buy from.
How lead nurturing can help your eCommerce store?🤱 Read More »
A picture is worth a thousand words. You have heard that saying over and over I’m sure, and there is a good reason for that.
It’s not that images talk more than your copy, but they influence triggers inside your brain that communicate with some important parts causing you to relate in a way that words would never be able to.
How to choose the most impactful images for your email marketing – using psychology? Read More »
Ecommerce stores are facing challenging times as the economic impact of Coronavirus starts to bite.
Businesses are looking more carefully at budgets, making sure they can squeeze every penny of profit out of their investments, and looking for the most cost-effective way to deliver their products….
A Short Guide On How To Prepare Your Email Marketing For Coronavirus 💊📧 Read More »
How to create a Call to Action that works?
Every email has a purpose.
And every marketer and online business owner understand the importance of getting people to interact with their email campaigns.
The only way to accomplish that purpose is by getting your subscribers out of their inbox and guide them to your landing page.
A Short Guide To Email CTAs 📕 Read More »
Do you want people to listen to you and follow your CTAs?
Just give them a reason why.
How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid with your product?
Promotional emails are full of product features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.
Hello business people!
Here I am with Chapter 2. of this pocket series on how to write more honest and credible email copies that can help you to increase sales.
In the last chapter, I explained why it’s a huge own goal (probably even bigger than this one – https://www.youtube.com/watch?v=ZAc8JooS3MY) to use some cliche phrases describing your products or services and trying to look more exceptional. ⚽
Gibberish marketing talk is hard to avoid. Most sales emails are full of it.
Just a bit of sleaziness hides into your copy without you realizing it. Cliches sneak inside your emails just because you couldn’t find the right words.
How can you eliminate these marketing nonsenses and write some honest copy that actually sells?
Since eCommerce is crushing it and the more and more people is trying to get on the eComm Train, customer loyalty is becoming one of the main determinants of success. 🚂
How may we know that?
Just check this simple example. If we are comparing, the effectiveness of emailing to an external base, with doing the same with current customers, the results are eye-catching.
The key success factor in 2019’s eCommerce: Loyalty Read More »