By MICHAEL S
TOP 5 BEST PRACTICES FOR ECOMMERCE STORES
Pop-ups are used on almost every website nowadays. But let’s admit it: they are hard to love. They are often synonymous with being interrupted and spammed.
The reason this method is controversial is that pop-ups can both improve and worsen the user experience.
Good pop-ups don’t annoy your visitors. They are well-designed and thoughtfully implemented, with relevant content, and appear on a page with information that is relevant to that page. 😡
While pop-ups can be a powerful way to generate more leads for your eComm store, they sometimes do more harm than good for brands.
Unfortunately, it’s easy to find many instances where pop-ups are being poorly implemented. They often present the wrong information or offer along with terrible design.
No tricks! People catch on quickly if you look to be scamming them to sign up for a useless mailing list.
So…should you use this form of lead generation or not? Do pop-ups increase your conversion rate or just the opposite? Well, it all depends on how you execute this technique.
In this article, I’ll present 5 best practices for pop-ups and for their implementations for improving user engagement and lead generation on your webshop.
But before that here are some basic industry stats as benchmarks.
The top 10% highest-performing pop-ups average is a 9.28% conversion rate. 📈
The average conversion rate for all pop-ups is 3.09%. 📉
1️⃣ TIMING IS KEY
Triggering your pop-ups too soon or too late
The greatest factor that contributes to a successful pop-up is timing. ⏱️
If your popups appear too soon, they will be annoying and disturbing, because they will interrupt your visitors. If your popups display too late, you can lose a lot of new subscribers.
But it’s a little tricky because every single person has a different take as per the timing of the pop-up.
To specify the perfect time when your popup should be triggered, first you need to take a look at the average time spent on your website in your analytics.
Best practices show that setting the timing to 60% of the average time spent on site can be an effective timing.
Note that the highest-converting pop-ups don’t appear immediately!
2️⃣ COMMUNICATING RELEVANT CONTENT
You can’t communicate the same message to visitors in different stages of the buying process. It’s better to push your sales messages (for example free shipping, discounts, etc.) to visitors in more advanced stages (those who are already considering buying a product), and promote your free giveaways to early-stage visitors (people on your blog pages).
3️⃣ DON’T REQUEST TOO MUCH INFORMATION IF THEY ARE NOT NECESSARY
In general, it can be said that the less information you ask for, the more visitors will opt-in.
At the same time, requesting more information (including e.g. gender, first name, age, etc.) allows you to send more customized messages and offers to your subscribers.
So for a dropshipping store, it may not worth risk getting fewer leads just to send out more personalized emails for a longer period in the future.
But a brand store, which is playing more in the long run, can be beneficial to get less but more precise data.
4️⃣ USE AN APPEALING AND ENGAGING DESIGNER ILLUSTRATOR
First and foremost, you need to keep your pop-up design in conformity with the rest of your website and your general branding.
The very first thing that a user notices about a pop-up is not the text, but the appearance.
So, you must ensure a clean and attractive appearance of your pop-up by using designs that capture the user’s attention and techniques that are sure to pique their interest. 🦄
For example, the pop-ups can be made more attractive by designing them with specific color schemes or seasonal decor if you plan on offering discount coupons based on a particular holiday or occasion.
5️⃣ ALLOW THE VISITORS TO EXIT EASILY
The primary thing that users hate is being tricked. You need to provide them with a quick way out so that your pop-up does not give off the vibe that they are trapped.
There is a high chance that you’ll never gain any leads and customers if you don’t provide them with the option of easily eliminating your pop-up.
There are three obvious options to allow the user to close the pop-up:
– Use an obvious “X” in the top, right corner. ❎
– Allow the user to click outside the box.
– With a button that says “no thanks”.
– Allow the user to click outside the box.
– With a button that says “no thanks”.
By using the best practices above, you can create effective pop-ups. Effective pop-ups don’t annoy your visitors.
They are well-timed, with relevant content, and appear on a page with information that is relevant to that page.
They are well-timed, with relevant content, and appear on a page with information that is relevant to that page.
Many of the problems with pop-ups that cause people to complain have to do with ugly, poorly timed, and irrelevant pop-ups.
Read how to set up a revenue machine Welcome Flow for your pop-ups here!
Read how to set up a revenue machine Welcome Flow for your pop-ups here!
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